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Years in the past, I began making my very own private care merchandise as a result of I couldn’t discover ones with clear elements that labored nicely. I made pure toothpaste, DIY pure shampoo and conditioner, and even cleaning soap.
As I shared these recipes, many individuals requested if it was attainable to purchase them as an alternative of constructing them. These selfmade variations have been efficient and pure however time-consuming to make. As well as, lots of the elements have been exhausting to seek out or costly to purchase when solely a small amount was wanted for a recipe.
Pure Toothpaste and Haircare… That Works!
A couple of years in the past, I observed a development. Lots of my buddies had switched to wash merchandise in most areas of their lives. They ate principally natural meals, used pure cleaners, and averted dangerous merchandise… however they nonetheless used name-brand standard haircare and toothpaste as a result of the pure choices simply didn’t measure up.
I understood. I’d tried many pure merchandise that simply didn’t work as nicely. I’d additionally used many standard merchandise up to now that labored extremely nicely however that contained poisonous elements I didn’t need to placed on my pores and skin or my children’ pores and skin.
I couldn’t cease there, although. From my expertise in creating DIY merchandise, I knew it was attainable to create pure merchandise that labored simply in addition to standard. I grew to become decided to sort out this downside!
Thus, Wellnesse was born… the primary line of fresh private care merchandise that work in addition to standard alternate options! These merchandise have been within the works for years, and our household is so joyful to share them with yours!
What Goes ON Your Physique Goes IN Your Physique
You’ve doubtless heard that we soak up quite a lot of the private care merchandise we put in our mouth and on our pores and skin and hair. That is usually used as a cause to keep away from merchandise with dangerous elements, and I completely agree with this.
With Wellnesse, I wished to show this concept on its head and take it one step additional. I got down to create merchandise that truly let great things in by means of the pores and skin. In fact, these merchandise can be protected and solely comprise clear elements, however in addition they can be filled with helpful elements that nourish the physique from the skin in.
Introducing Wellnesse!
I got down to create merchandise which are each extremely efficient and fully protected. After many, many rounds of formulation, I’m so excited to share these merchandise with you!
At Wellnesse, we do extra than simply keep away from the dangerous stuff. We give attention to creating merchandise that aren’t simply protected to place in your pores and skin, in your hair, or in your mouth, however truly profit and nourish your physique, too.
With this in thoughts, I got down to formulate a line of human-safe, environmentally pleasant merchandise that work in addition to any standard various.
I used to be adamant that every one merchandise would meet these standards:
- All EWG-Protected Substances: Wellnesse merchandise comprise solely elements rated as protected (1 or 2) within the EWG Pores and skin Deep Database. All elements are listed on the web site here, so that you at all times know precisely what you’re placing on your loved ones. All merchandise are additionally EWG-VERIFIED™ as a third-party verification.
- Natural Substances: Each time attainable, all elements are natural. What’s much more vital is that every one of our elements are 100% pure and are available straight from nature.
- Protected for People and the Planet: We by no means compromise on this. We imagine it isn’t solely attainable however important to create merchandise which are protected and helpful for each the surroundings and for individuals.
- Extremely Efficient: All merchandise should work in addition to standard alternate options.
- Sustainable: Since our merchandise are solely offered on-line (for now), sustainability in packaging is a serious precedence, and we’re utilizing the most secure and most environmentally pleasant choices presently obtainable.
We Are the Gatekeepers for Our Households
You could know that quite a lot of elements utilized in private care merchandise aren’t examined or accepted for security… however it’s in all probability worse than you assume…
Understanding Substances
It’s a typical false impression that skincare elements have to be confirmed protected and efficient earlier than they’re allowed available on the market. However they aren’t, by a protracted shot.
In actual fact, there are literally thousands of elements accepted to be used in private care merchandise that haven’t been examined for security in any respect!
Even worse, the FDA doesn’t have the authority to ban skincare elements that present sturdy proof of being harmful or lethal. Talcum powder is the proper instance.
Merchandise that comprise talc (a.okay.a. talcum powder) embrace make-up and child powder. Talcum powder is continuously contaminated with cancer-causing asbestos, and up to date courtroom proceedings have discovered that one main firm knew this for many years. Tens of millions have already been paid in damages from lawsuits the place individuals obtained most cancers or died due to this. The lawsuits simply maintain rolling in (to date there are over 15,000 lawsuits!).
It’s apparent that the objects with this ingredient in them must be pulled from cabinets, proper? Nope. Child powder continues to be being offered in shops, nonetheless being sprinkled on child’s genitals, and nonetheless inflicting hurt for some. The FDA and authorities oversight companies often don’t pull the plug on toxins in skincare.
That is why it’s my private mission and a Wellnesse core worth to remain on prime of what’s in our merchandise.
Greenwashing
Many corporations have caught on to the truth that shoppers need protected, pure merchandise for his or her households. Whereas that is driving constructive change, not all the pieces is because it appears. For the reason that magnificence business is essentially self-regulated, skincare corporations can gown up labels with natural-looking colours and phrases like “vegan” and “all-natural” whereas nonetheless hiding a bunch of poisons within the elements checklist.
On the Flip Aspect… Simply As a result of We Can’t Pronounce It …
I at all times learn the elements checklist on skincare merchandise, however I’ve discovered that simply because I can’t pronounce it doesn’t imply an ingredient is essentially dangerous. For instance, alpha-tocopherol could sound like a poisonous chemical, however it’s truly the antioxidant vitamin E. Shea butter is listed because the tongue tornado Butyrospermum parkii on skincare labels.
When doubtful, perform some research!
Wellnesse: Radical Transparency
To that finish, at Wellnesse, we’re devoted to radical transparency and honesty. We firmly imagine that it’s attainable and important to create merchandise which are protected for people and for the planet.
We imagine {that a} well-run enterprise can have an amazing constructive impression on the world. That’s why we run Wellnesse with an unwavering dedication to our core values in each resolution we make and in each step of our course of, from provide chain to last product.
Highest High quality
We by no means compromise on high quality and select the most effective choices for individuals and the planet. We supply the most effective elements and packaging obtainable.
Human Protected
We love the households who use our merchandise and guarantee that all the elements we use are rated as protected by the Environmental Working Group so you possibly can relaxation straightforward figuring out your loved ones is protected! On prime of that, we mix the most recent in scientific analysis with the most effective nature has to supply so as to add helpful elements that help the physique in every product.
Planet Protected
We wholeheartedly imagine that merchandise might be protected for individuals and the surroundings… and take the planet under consideration in each ingredient we select and each resolution we make. We need to contribute to leaving a world our kids and grandchildren might be happy with, so we make selections that last more than we are going to.
Group- and Household-Targeted
We try to help households at each stage of our enterprise: the households of our workforce members, the households of our clients, and the households in our area people. Cultivating a robust neighborhood is without doubt one of the most vital issues we are able to do on this life, and we’re working towards this objective in our firm tradition and our native communities.
We give time and a proportion of our earnings to our native communities and to organizations that help households and the surroundings.
Integrity and Transparency
You by no means must marvel concerning the security of our merchandise or what we put in them… as a result of we are going to inform you and present you the sourcing!
Assume Outdoors the Field
We imagine that it isn’t solely attainable however important to create merchandise and options the place the client wins, the neighborhood wins, the planet wins, and the corporate wins. To this finish, we innovate and are uncompromising in our core values.
So what can we make at Wellnesse? Nicely, only for starters:
Wellnesse Whitening Toothpaste
Wellnesse Whitening Toothpaste is the primary pure toothpaste that works like “common toothpaste” with out glycerin or fluoride. It was vital to me to create a formulation that naturally helps the oral microbiome and mineral stability on the enamel with out these two elements.
Fluoride is controversial and an ingredient I’m cautious to keep away from due to my thyroid points. We additionally selected to depart out glycerin, which many pure toothpastes embrace as a thickener. Analysis exhibits glycerin can coat enamel and maintain them from benefiting from minerals in saliva in addition to the helpful elements within the toothpaste.
As a substitute of fluoride, our formulation incorporates inexperienced tea leaf extract, which is loaded with antioxidants. Plus, a phytochemical in inexperienced tea is proven to struggle micro organism that results in tooth decay.
We mixed this phytochemical with hydroxyapatite (a naturally-occurring mineral and principal element of tooth enamel) to strengthen enamel and stop cavities.
In fact, contemporary breath is paramount to an excellent tooth brushing, and for that, we included mint leaf extract and neem. Neem helps to stop micro organism from sticking to enamel and turning into plaque. This protecting measure means fewer micro organism, which results in… brisker breath!
And naturally, this toothpaste (in addition to all of our merchandise) is kid-safe and kid-approved!
Wellnesse Charcoal Toothpaste
Our Charcoal Toothpaste formulation makes use of lots of the similar tried-and-true elements present in our beloved remineralizing toothpaste however with a twist: charcoal! Formulated to strengthen, whiten, and detoxify, your smile is in for an improve.
Charcoal powder is that this formulation’s (not so secret) weapon. Not solely does it work to take away stains and whiten enamel, however it additionally detoxifies your mouth. Charcoal particles pull the toxins out of your mouth and bind to them, so that they’re eradicated out of your physique as quickly as you spit.
To not pat ourselves on the again, however our Charcoal Toothpaste can also be fully glycerin-free and fluoride-free. We selected fully pure alternate options, like hydroxyapatite and calcium carbonate, to offer our formulation the strengthening increase it wants.
It is strongly recommended that you simply solely brush with Charcoal Toothpaste 2-3 instances per week. For finest outcomes, alternate your charcoal periods with our remineralizing Whitening Toothpaste!
Kids’s Strawberry Toothpaste
Oral hygiene is usually a battle with little ones, however our strawberry toothpaste is about to make brushing your youngster’s favourite a part of the day! Kids are delighted by the pure fruity taste however are nonetheless shielded from micro organism and cavities by our tried-and-true, household favourite formulation.
Our Whitening Toothpaste and Charcoal Toothpaste are protected for all ages, however the contemporary, minty taste might be overpowering for some younger ones. Kids can have extra delicate palates, so it’s no shock that many are usually not followers of mint. Our Kids’s Toothpaste has a pure strawberry taste so as to add a refined, fruity style little ones love!
Kids develop into particularly susceptible to tooth decay and cavities after they resist brushing, so we designed this toothpaste to attraction to kids in every single place with out compromising our ingredient integrity. Our youngsters’s formulation incorporates all our favourite powerhouse elements (like remineralizing hydroxyapatite and bacteria-fighting Aloe powder) and achieves glorious taste with out synthetic flavors or sweeteners.
We take integrity and transparency severely. We solely use the cleanest elements in our formulation. Hydroxyapatite restores enamel and remineralizes your children’ enamel whereas calcium carbonate removes plaque, particles, and floor stains. Aloe vera eliminates disease-causing micro organism, whitens enamel, and reduces staining.
However you don’t simply must be a child to make use of this toothpaste! This toothpaste is efficient for all mouths, so test it out when you love fruit-flavored toothpaste.
Wellnesse Biodegradable Toothbrush
The Wellnesse Biodegradable Toothbrush is designed to be barely smaller on the head to succeed in the locations within the mouth that different brushes simply received’t match into. Pair it with our Whitening Toothpaste, and even these pesky again enamel can be remineralized and revitalized.
The bristles are agency sufficient to carry their form, however they aren’t so stiff that they harm your gums—comfy, efficient, and eco-friendly! If you find yourself prepared for a brand new toothbrush, merely take away the nylon bristles and toss these into the rubbish. The toothbrush itself might be recycled.
Kids’s Biodegradable Toothbrushes
Wellnesse Kids’s Biodegradable Toothbrushes are the identical glossy, sustainable design reimagined to suit little fingers and enamel! Every pack incorporates three kids’s toothbrushes in three enjoyable colours: pink, blue, and mint. Who mentioned brushing couldn’t be enjoyable?
This smaller, extra colourful mannequin was developed together with your little ones in thoughts. Our youngsters’s toothbrush has a barely smaller head to make cleansing these hard-to-reach spots a breeze and a wide range of eye-catching colours to make brushing among the finest elements of the day!
Our toothbrushes are produced from biodegradable bamboo and recyclable nylon bristles for a waste-free cleansing expertise! The bristles are agency sufficient to supply an intensive clear however light sufficient to keep away from gum irritation, leaving you with vibrant, joyful smiles all day lengthy.
Wellnesse Silk Floss
Our Wellnesse Silk Floss combines the light energy of pure silk, the sleek glide of candelilla wax, and the antimicrobial and antiviral properties of pure peppermint oil to supply the final word oral care expertise utilizing solely three elements.
At Wellnesse, we solely use elements that go our very strict pointers. We all know that what you employ in your physique basically goes IN your physique, and we would like each ingredient to be pure, pure, and non-toxic. That’s why our floss is made with solely three elements: silk, pure peppermint oil, and candelilla wax.
In contrast to standard flosses that use wasteful plastic casing, our peppermint silk floss is packaged in a small cardboard field that’s 100% biodegradable and recyclable. Merely toss your used floss within the compost and the field within the recycling for a totally waste-free expertise!
Wellnesse Copper Tongue Scraper
Our toothpaste takes care of your enamel, and our floss protects your gums, which leaves just one factor: your tongue! Our 100% Copper Tongue Scraper is the proper solution to wrap up an entire oral well being routine.
Tongue scraping has been a well-liked observe in pure drugs for 1000’s of years. It naturally fights the micro organism that trigger cavities, gum irritation, and dangerous breath, making it a easy however highly effective addition to your oral care routine.
We use 100% copper because it naturally possesses antimicrobial properties makes it far more practical than different generally used supplies, equivalent to chrome steel and rose gold. Copper additionally has a fairly spectacular shelf life and might final for years.
New to tongue scraping? Merely stick out your tongue and place the rounded finish of the scraper as far again in your tongue as you comfortably can (don’t gag your self!). Apply light stress, and drag the scraper down towards the tip of your tongue. Rinse the scraper as wanted, and repeat till full.
Wellnesse Pure Shampoo and Conditioner
We have now two sorts of (moist) shampoo and conditioner.
- Summer time Melon and Dandelion Shampoo and Conditioner for All Hair Varieties
- Coconut & Verbena Leaf Shampoo and Conditioner for Wavy, Thick or Curly Hair
All 4 hair care merchandise meet all of our standards for high quality. They work in addition to “common” shampoos and conditioners however with out the sulfates, parabens, dyes, synthetic fragrances, and different elements you wouldn’t need to placed on your loved ones.
As a substitute, they’ve:
- Keratin, quinoa, argan oil, and chamomile to infuse moisture whereas pure suds cleanse hair and scalp so strands keep easy.
- Nutritional vitamins like panthenol, a provitamin of B, which replenishes and moisturizes locks.
- Herbs like lavender make hair silky, comfortable, and straightforward to handle and in addition encourage hair development and thick hair.
- One ingredient you could not have heard of but however will develop to like (pun meant) is nettle leaf. Nettle leaves are wealthy in silica and sulfur, each of that are identified to help regrowth and strengthen hair. Sulfur, a element of keratin (the important thing protein that makes up our hair), lengthens the “rising part.” It’s additionally been steered that nettle leaf can restore hair to its authentic coloration.
Wellnesse Revitalizing Dry Shampoo
Ask me my favourite magnificence merchandise, and I’d inform you immediately—my dry shampoo!
Mothers, you realize what I’m speaking about… there are such a lot of days when a bathe simply doesn’t occur!
I got down to create a dry shampoo as pure as my DIY recipe I’d been making for years. As a substitute of aerosols with elements like isobutane, propane, and chemically derived fragrances, we use oil-absorbing kaolin clay and volume-boosting tapioca in any easy-to-apply, sustainable bottle.
I additionally wished Wellnesse merchandise to not solely clear however nourish with pure “superfood” for hair and pores and skin. So we added hibiscus flower, identified for its capacity to advertise wholesome hair development. Lavender oil and cactus flower assist revitalize and stability hair and scalp pH.
We additionally developed an excellent clear and user-friendly ingredient checklist that guides you thru every ingredient, what it does, and the EWG security score.
Wellnesse Citrus Physique Bar
With its contemporary, citrus scent and silky easy lather, our Wellnesse Citrus Physique Bar is setting a brand new commonplace for clear skincare. Embrace the scent and feeling of a heat, tropical day from the privateness of your personal rest room. You’ll depart your tub or bathe feeling as when you simply left the spa with out the guilt of the spa worth.
Every of our elements was hand-selected to supply a formulation that cleanses, moisturizes, and refreshes your pores and skin for a once-in-a-lifetime expertise each time you step into the bathe. It options shea butter, which moisturizes and smoothes, inexperienced tea leaf, which provides antioxidant and anti inflammatory properties, and orange oil, which supplies it an uplifting scent.
In recent times, irresponsible palm oil harvesting has led to fast deforestation and displacement of wildlife. Sadly, the harvesting strategies for some palm oil alternate options have confirmed to be unethical as nicely. To unravel this downside, Wellnesse joined RSPO, a not-for-profit group that aids companies in harvesting sustainable palm oil, permitting us to be conscious of the planet whereas persevering with to give you the best high quality merchandise attainable!
Wellnesse Moisturizing Hand Sanitizer
Our Moisturizing Hand Sanitizer eliminates viruses, micro organism, and fungus with out stripping your pores and skin of its pure safety.
Eucalyptus, tea tree, peppermint, and ethyl alcohol all sanitize whereas protecting your microbiome intact. Safely clear and moisturize your fingers whereas bolstering your microbiome with highly effective elements that are available in a recyclable glass bottle.
This formulation fights massive and little germs—99.9% of them, to be actual. Plus, our particular spray makes software simpler than ever to cowl extra floor space.
When making really clear merchandise, we all know that what’s on the within and out of doors counts. That’s why our hand sanitizer is available in a glass bottle you could simply reuse or recycle.
Sustainable Packaging
Our packaging additionally needed to meet our strict requirements for high quality and sustainability. We’re continually working to innovate on this space, however for now, we use sustainably sourced and carbon-neutral sugarcane packaging that’s compostable in business amenities and that may also be recycled. Since we are able to’t use glass within the bathe or with a product as thick as toothpaste, this was probably the most eco-friendly possibility obtainable.
And the cardboard packaging utilized in delivery is totally compostable, so you should utilize it in your personal compost bin or backyard!
Third-Occasion Verification
As I mentioned, transparency is a crucial core worth for us. To this finish, we’re:
- EWG Verified for all merchandise, which assures that they’re all human-safe and environmentally pleasant.
- Licensed B-Corp designation, which verifies our dedication to our communities, the surroundings, and to creating the best high quality merchandise whereas supporting household and women-owned companies and producers.
- Leaping Bunny licensed for family and private care, verifying that every one merchandise are cruelty-free and untested on animals.
Strive Wellnesse Merchandise!
Be part of me in utilizing these revolutionary merchandise with your personal household! You may get all of them right here. TIP: You lock in a reduction when you store a Wellnesse Necessities bundle or join Subscribe and Save!
I’m so grateful that you simply’re a part of this neighborhood and hope that you simply’ll be part of me in altering the private care business for the higher!
What’s Subsequent?
Preserve a watch out for different merchandise coming quickly, together with Deodorant, Sunscreen, Bug Spray, Shampoo Bars, and rather more!
What private care merchandise would you wish to see subsequent? Share beneath. I’d love to listen to your suggestions!
Sources:
- FDA.gov. Cosmetics Legal guidelines & Rules. Retrieved January 2020
- NYTimes.com. Johnson & Johnson Lawsuits Elevate Fears Over Child Powder. October 4, 2019.
- Pepla E, Besharat LK, Palaia G, Tenore G, Migliau G. Nano-hydroxyapatite and its purposes in preventive, restorative and regenerative dentistry: a overview of literature. Ann Stomatol (Roma). 2014;5(3):108–114. Revealed 2014 Nov 20.
- Alzohairy MA. Therapeutics Position of Azadirachta indica (Neem) and Their Lively Constituents in Ailments Prevention and Remedy. Evid Based mostly Complement Alternat Med. 2016;2016:7382506. doi:10.1155/2016/7382506
