
This story is a couple of explicit style of mendacity, particularly the style of covertly altering definitions as a way to persuade us to simply accept horrible issues and be “comfortable” about it. The creation of upside-down language, in army phrases, is “hacking” of our instincts designed to trick us into appearing in opposition to our greatest pursuits.
This apply us abundantly illustrated by the COVID “biosecurity” propaganda — in addition to by the custom of grooming loyal supporters by way of the World Financial Discussion board’s “World Shapers.”
Upside-down language is treacherous as a result of within the pure world, the tactic of “disguising as a buddy as a way to catch prey” is strictly a searching approach — however in the present day, the facility holders apply it throughout the board, to the whole inhabitants. Which then, if we give it some thought actually, makes it clear what sort of relationship we have been having with the Machine.
It’s not a relationship of benevolence however a relationship between a hunter and prey! (And maybe, from the standpoint of existential readability, the Nice Reset confirmed up in such an unpleasant approach to assist us notice that we have been in an abusive relationship with the Machine for some time?)
Upside-Down Language: Humorous Examples to Spotlight the Absurdity of It
I feel everyone knows this beast very effectively however to make the absurdity stand out much more, listed below are two humorous metaphors.
Easy mendacity: pointing at a brick and saying, “It is a chicken.” Or pointing at a faulty brick and saying that it is a superb, prime quality brick that absolutely works nice in building! (See conventional promoting.)
Upside-down language: secretly altering the definition of “chicken” to incorporate bricks, then saying that there’s a new revolutionary expertise of constructing houses from birds — and when any individual says, “However these are clearly bricks,” elevating one’s voice and saying, “No, these are BIRDS. Look it up.” The king shouldn’t be bare, and newspeak is the oldspeak. Do not ?!
The Feeling of Disappointment Follows Inevitably
One other exaggerated metaphor: Think about that somebody tells you, “I promise to marry you subsequent yr!” After which then they go forward and alter the definition of “marriage” to “sending a birthday textual content.” And since they do ship you a birthday textual content, they then say that they’ve absolutely stored their promise!
However you in some way, surprisingly, really feel cheated — and so, to curb your complaints, that somebody then tells you that there’s nice honor and dignity within the new (and solely) definition of marriage as a result of it permits you to say “free” and never “rely” on the opposite individual, whereas being honorably “married”! And people different individuals telling you that you’re not actually married are clearly idiots who do not love you.
And maybe, as a result of your thoughts desires you to really feel dignified, it methods you into getting in denial and pretending you’re actually married. And that is how you end up on the earth of upside-down language, as a gaslit sufferer in denial!
And one thing nonetheless does not really feel fairly proper — however you not bear in mind what it’s and why you are feeling this fashion! You forgot the unique which means as a result of remembering it makes you are feeling like a loser. (For some cause, our evolving relationship with a sure medical product involves thoughts).
This definitely is an outrageous and humorous instance however that is precisely how abusive relationships work. The sufferer’s thoughts has to continually settle for “up to date” definitions of affection, care, and fact as a way to save one’s face. And that is how abusers can get away with so much — up till the purpose in in time when the ache of the sufferer turns into so insufferable that forces change.
Examples of “Up to date” Definitions From the COVID Period
Since 2020, many necessary definitions associated to well being and medical measures have been modified, reminiscent of case (right here, right here, right here, right here, and right here), fatality from a selected illness, vaccine, herd immunity, unvaccinated, antivaxxers, accessible ICU beds, breakthrough circumstances (which is itself is a change from “vaccine failure“) — and plenty of extra.
However as importantly, our aspiring “masters” have been continually “updating” definitions that consult with our basic instincts and situations, reminiscent of “well being,” “compassion,” “freedom,” and so forth. I discover it notably treacherous as a result of it permits any non-benevolent actor to show our innate qualities into weapons in opposition to ourselves!
For instance, early on, has been an enchanting sequence of United Nations “pandemic” photos that inform a narrative of merciless propaganda. Here is how, in response to that sequence, you like your grandma:

And right here is on the significance of stopping “misinformation”:

In line with newspeak, “compassion” means not touching your kids or your mother and father. Not socializing. Not visiting your beloved within the hospital. Their model of compassion sounds horribly self-eliminating and sociopathic!
And accountable habits? In line with newspeak, “accountable habits” means inhaling your exhaust and enthusiastically accepting an experimental medical product with unknown long-term results. No questions requested. All based mostly on one other hijacked definition, the so known as “neighborhood values,” as per by our aspiring “masters” who would not know “neighborhood” if it stared them within the face — and who’re definitely not morally certified to guide anybody anyplace.
Historic Examples of Newspeak
It jogs my memory of how again in my outdated homeland of Russia, earlier than the Soviet Union fell aside, the official advertising brochure mentioned that we have been “the freest nation on the earth.”
There was even a very fashionable radio track about it, known as “My nation is so spacious” (it actually sounds a lot much less awkward in Russian). The track contained a line that went, “I do not know every other nation the place a person can breathe so freely.” Nicely no surprise, nobody knew every other nation as a result of barely anybody might journey overseas!
My level right here shouldn’t be selecting on isms, because the Soviet Union by no means had an unique patent on newspeak, it simply occurs to be the newspeak that I grew up on. America has lengthy practiced its personal model of newspeak the place a useful resource seize has by no means been a useful resource seize however a noble act to ascertain “progress” or “democracy,” with the preliminary “democracy march” requiring a genocide of “hostile Indians” who outrageously dared defend their land.)
A number of years in the past, I wrote a narrative known as “Nature, Flags, and Birch Timber: Political Energy of Feelings,” during which I went into the topic of “newspeak flavors” intimately.
Sadly, historical past is filled with newspeak! Upside-down language has been an necessary weaponry merchandise for “disrupters” and robbers for 1000’s of years! But it surely feels to me as a Soviet expat that in the present day’s model of upside-down language is actually near the one from my outdated homeland, and I do not prefer it. It did not result in something good in my outdated homeland, and it’s prone to be a catastrophe once more if repeated.
Upside-Down Language and the World Shapers
With all this in thoughts, let us take a look at a the army grade World Financial Discussion board mission known as “World Shapers.” Right here is the way it defines itself:
“Born out of the World Financial Discussion board, the World Shapers Neighborhood is a community of inspiring younger individuals underneath the age of 30 working collectively to handle native, regional, and international challenges. With greater than 14,000 members, the World Shapers Neighborhood spans 456 city-based hubs in 150 international locations.”
“In 2011, Professor Klaus Schwab, Founder and Government Chairman of the World Financial Discussion board, based the World Shapers Neighborhood to empower younger individuals to play an energetic position in shaping native, regional and international agendas.”
“The World Shapers Neighborhood is a non-profit group registered in Geneva, Switzerland and housed on the World Financial Discussion board. The Discussion board’s contribution to the Shapers group contains important monetary and in-kind contributions for operational assist together with workers time, expertise instruments and alternatives to work together and collaborate with its membership community.”
Amongst its companions are Salesforce, Accenture, The Local weather Actuality Venture, and different noble entities. And right here is Mr. Schwab himself, doing a candy speak on how he determined to “give younger individuals a voice”:
An “Improve” in WEF Language
By the way in which, it appears the World Financial Discussion board is studying to talk extra subtly and thus, much more treacherously. There is no such thing as a extra “you may personal nothing and you will be comfortable.” “Proudly owning nothing” is now the quiet half. In reality, if I have been to have a look at their advertising by way of the eyes of a post-Soviet child who desires to be “Western cool,” I might see all this as an thrilling profession alternative!
(It truly is a world army operation, so it must be innocent-sounding, convincing and stylish — and by the way in which, the company recruitment of the early post-Soviet occasions wasn’t an excessive amount of totally different and doubtless benefitted the identical “stakeholders,” in a time-appropriate method. Only a facet thought, based mostly on my reminiscence of the post-Soviet company recruitment, that got here with “newspeak” of its personal.)
The language on the World Shapers web site is actually lofty, and actually “constructive” sounding (besides an occasional slip about “rethinking what it means to be human.” Come progress! Come the roads, the web, and gender equality! Come the intense younger cultists leaders shaping the world’s future’s imaginative and prescient! Hooray! Hooray!
In fact, “framing” is an artwork, and one can body something — together with homicide — in a constructive factor. Burning a girl at stake may very well be framed as “saving her soul.” Destroying indigenous individuals may be framed as “bringing them tradition,” and so forth. and so forth.
All of it has been completed to actual, respiration individuals who merely minded their enterprise — and it is actually heartbreaking. I’m writing about newspeak in the present day with such ardour as a result of newspeak has an unpleasant historical past all through the centuries, and it is time to spit it out.
A Navy Operation
This whole factor with World Shapers is after all like recruiting a military. Aspiring masters can not do something by themselves, so that they at all times search to recruit, indoctrinate, and bribe essentially the most malleable to assist their “imaginative and prescient.”
The Bolsheviks, for instance, put numerous vitality into “elevating” a brand new era of “communist” leaders and into glorifying those that supported their model of “new regular” most enthusiastically. They invested in making a psychological hole between the youngsters and the mother and father.
The Bolshevik elites did not care about their supporters — who largely lived in abject poverty, except they have been within the higher echelon — however they absolutely paid them lip service, and gave them “dignity” by permitting them to take the dignity away from a few of their fellows …
Equally, European elites who have been searching for to profit from the riches of the Western hemisphere, not but colonized on the time, couldn’t do it with out “manpower,” and they also lured a bunch of impoverished Europeans to journey throughout the ocean in quest of a greater life.
And since a greater life was sorely wanted by numerous frequent Europeans on the time, the masters of these days cynically used that truth to recruit the impoverished Europeans as their “manpower” to combat the “hostile Indians.”
The early American “branding” was very totally different from the Bolshevik “branding” however the essence of the conquest was not dissimilar: “You’re the good, righteous individuals. These guys over there are the evil individuals. They personal stuff that righteously belongs to you. Go take it from them, and we’ll allow you to hold a few of it.” Historical past is ugly.
And since in the present day’s occasions appear to run on the identical emotional gasoline of conquest, it looks like that military of younger World Shapers is being recruited largely as “manpower” to drive away the individuals with “outdated regular” habits. As I mentioned, it is a army operation.
Newspeak, or the “upside-down” language, is the weapon of indoctrination. The adults might bear in mind the unique meanings of phrases, they could really feel resentful. However the children merely imbibe the meanings they’re given. Which is why the World Financial Discussion board is investing in grooming youth. Disgusting!
What Now?
We appear to be in a traditionally necessary second. I imagine that the predators’ existential operate is to be sure that we’re absolutely alive and awake. Predators use weaponized language to make us act in opposition to our personal pursuits. They create an environment during which self-betrayal sounds tempting — nevertheless it’s a trick!
Realistically, it’s uncommon for human beings select the proper factor on the primary try within the absence of nice strain — so it is unknown what the close to way forward for the world will appear like — however regardless of whether or not our street to victory is quick or dragged out, in the long run, the victory is ours. On my finish, I pray with ardour that our street is the kindest one.
Concerning the Creator
To search out extra of Tessa Lena’s work, you’ll want to try her bio, Tessa Fights Robots.